We thank you for visiting our website, and for your interest in our company and our products.
Protecting your privacy when processing personal data and the security of all business data is very important to us. In the following, we would therefore like to inform you how we collect information, what information we collect and how BRAND GMBH + CO KG (hereinafter referred to as BRAND) uses this information.
No data will be transmitted to third parties without the consent of the person concerned or without a legal basis.
1. Responsible body within the context of data protection law is
BRAND GMBH + CO. KG
Otto-Schott- Strasse 25
97877 Wertheim
Tel.: +49 9342 808-0
Fax: +49 9342-808 98000
www.brand.de
privacy[at]brand.de
2. Handling personal data / collecting and processing personal data
Personal data refers to individual information regarding personal or factual circumstances of a specific or identifiable natural person. This includes, for example, the name, address, e-mail address, telephone and fax number. We collect and process your data when you explicitly communicate it to us (e.g. in a contact form). Other data is collected automatically or based on your consent when you visit our website. This data usually involves technical data, such as the internet browser and operating system in use and time of access. However, almost our entire website can also be used without providing your personal data.
On one hand, your data is collected to ensure that the website is displayed without error, but part of the data can also be used to analyze your usage behavior.
If we process your personal data on the basis of an express consent within the meaning of Art. 6 para. 1(a) of the General Data Protection Regulation (GDPR), this is done within the limits and purpose specified in the consent, e.g. to process requests for information, prepare batch certificates, order brochures, demo devices or samples.
As far as a business relationship exists with you as a customer or business partner, we also use your personal data to inform you about further offers and novelties of our products or to inquire as to your customer satisfaction. Exclusively for processing your specific inquiry (legal basis: Art. 6 para. 1 lit. b, pre-contractual or contractual measures) or after your proper consent, we may pass on data to our sales partners, dealers and affiliated companies. Data will only be forwarded in accordance with the provisions of Art. 26 (joint responsibility) or Art. 28 (order processing) of the GDPR.
3. Retention period
As long as this data privacy statement does not contain a more specific regulation on the storage period, the personal data stored by us will be stored until the purpose of the data processing ceases to apply. If the storage of your personal data is not permitted by law (e.g. due to tax or commercial retention periods), you can have your data deleted earlier if you make a justified request for deletion or revoke the consent given to us to process your personal data.
4. Transferring data to the USA
Embedded in our website are tools from companies based in the USA as well as companies that may store data on servers located in the USA. If these tools are activated, your personal data can also be stored on servers in the USA. However, there is currently no adequate level of data protection in the USA that meets European standards, as US companies in certain sectors (including IT and telecommunications companies) are obligated by the Clarifying Lawful Overseas Use of Data Acts (the so-called CLOUD Act) to give US authorities access to personal data stored by them. Therefore, it cannot be excluded that the US authorities process, analyze or permanently save your data, which is stored on the US servers. We have no control over the data handling process in the USA.
You can subscribe to our newsletter with information on products and services on our website. The newsletter comes out about twice a year. The newsletter will only be sent after you have entered your e-mail address and confirmed that you are the owner of the e-mail address and agree to receive the newsletter (so-called "double opt-in procedure"). The data is only collected and used for the purpose of sending you the desired newsletter. It is deleted as soon as you have revoked your consent to receive the newsletter. For the processing of your data – e.g. the sending of the newsletter – contractually bound external service providers may also be used. The data will not be passed on to unauthorized third parties.
Your data is processed exclusively on the basis of your consent (Art. 6 para. 1(a)) GDPR. You can revoke your consent to the storage of your data, the e-mail address and its use for sending the newsletter at any time, e.g. via the link in the newsletter. The legality of data processing that has already been carried out remains unaffected.
After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider, in order to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with other data. This is intended to protect both your interests and ours in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1(f) GDPR). Storage in the blacklist is not subject to a time limit. You can object to this storage if your interests outweigh our legitimate interests.
CleverReach
We use CleverReach for sending out our newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. With this service, we can organize and analyze our newsletter mailing process. The data submitted in connection with the newsletter, such as your e-mail address, is stored on CleverReach’s servers. The servers are located in Germany and Ireland.
Mailing our newsletters with CleverReach allows us to analyze the behavior of newsletter recipients. We can analyze, among other things, how many recipients have opened the newsletter message and how frequently links were clicked on in the newsletter. With the aid of so-called ‘Conversion Tracking,” we can see whether a previously defined action was performed after clicking a link in the newsletter. Further details about data analysis by CleverReach can be found at: https://www.cleverreach.com/en/features/reporting-tracking/.
Data is processed on the basis of your consent (Art. 6 para. 1(a) GDPR). . You can revoke your consent at any time. If you do not want your behavior analyzed by CleverReach, you must unsubscribe from the newsletter. Details about the privacy policy of CleverReach can be found at: https://www.cleverreach.com/en/privacy-policy/
You can contact us via our contact form. We process the personal details you provide here (surname, first name), your contact details and all other data you provide us with on your own initiative in accordance with Art. 6 Para. 1 lit. b GDPR. Your data will be stored for as long as necessary for processing and deleted in accordance with data protection regulations as soon as the purpose for processing ceases to apply and no further legal obligations to retain data conflict with this.
BRAND takes all necessary technical and organizational security measures to protect your personal data against manipulation, loss, destruction or access by unauthorized persons or against unauthorized disclosure. The security measures in use are continuously improved in accordance with technological developments.
Data transmission – SSL encryption: To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.
Should you wish to contact BRAND by e-mail, we point out that the confidentiality of the transmitted information is not guaranteed. The content of e-mails can be viewed by third parties. We therefore recommend that you send us confidential information by post only.